Imperial Brands is one of the world's largest tobacco and consumer-goods companies, employing around 25,000 people across roughly 120 markets. Its field safety workforce, reps and inspectors spread across those sites and national safety regimes, ran on a paper process that didn't fit how dispersed the team actually was.
A rep in the field would have to go home before they could even start on the paperwork: print a form, fill it in, and hand-deliver it before anyone at HQ saw it.
Safety is a key piece of work for us as a business at the moment and we believe that the Capptions app will allow us to make this change.
David FranksGroup Occupational Health and Safety Advisor, Imperial Brands
Capptions replaced that with a branded mobile inspection app, “I Own Safety”, plus info kiosks installed directly in office environments, so reporting didn't depend on being at a desk at all. What used to require a trip home and a printer now takes about a minute.
The rollout didn't stay in one region. It started in the UK and expanded into continental Europe and Australia, proof the process held up across very different sites and teams, not just the one it was built for first.
What changed
We see Capptions as a real game-changer for us. We find it an incredibly efficient system.
David FranksGroup Occupational Health and Safety Advisor, Imperial Brands